Nestwell Family — Media Kit 2026

Small following. Outsized reach.

342.5KViews

155.5KAccounts reached

24.2KInteractions

+978Net new followers

94.5%Views from non-followers

2,649Followers

Our reach is 58x our follower count, and interactions run at 15.6% of accounts reached — because our audience treats every post as a resource, not entertainment. They save it, send it to a friend, and actually go. With 94.5% of views coming from non-followers, a partner post reaches new local families every time — not the same few thousand people.

Stats updated June 2026 from Instagram Insights.

Content That Performs

What it looks like when we text 90,000 friends

Every reel follows one formula: a free or underrated thing + most families don't know it exists + specific enough to feel like a local tip.

"Before you order seeds this spring…"

158K views 4.3K shares 7K likes

"A downtown Sacramento art café…"

100.2K views 3.2K shares in its first week

"We'd do Monterey like this again…with kids"

78.3K views 2.2K shares

"The 14-minute Amtrak ride Sacramento families need to know about"

74.7K views 2.7K shares

"A hidden gem for spring 🌷"

44.8K views 1.4K shares

Hyper-local. In the thick of it. Ready to go.

Sacramento & NorCal parents of kids roughly 0–6 — the exact families local restaurants, attractions, and kid brands want to reach.
They love eating out and exploring locally, and travel when it actually works with little kids.
They save and share more than they follow — which means they act on recommendations instead of scrolling past them.
Discoverability is our engine: the vast majority of our views come from non-followers, so a partner post reaches new local families, not the same 2,000 people.

New-follower poll · May 2026

Sacramento area96%

Babies & toddlers at home65%

Want more local Sacramento finds60%

Want more day trips & travel35%

Polled from new followers within hours of a viral reel — our newest audience, not our oldest fans.

What a partnership looks like

Dedicated reel + Story

A reel in our proven local-tip format, plus a same-day Story to drive immediate traffic. Paid content sounds exactly like our organic content — the only difference is the disclosure.

Hosted visits

Restaurants, attractions, and family experiences across Sacramento and NorCal — we visit as a real family of four and share exactly what worked.

UGC for your channels

Authentic family-lifestyle video and voiceover content delivered for your own ads and social — no posting required on our page.

Affiliate & codes

Trackable links and discount codes paired with our comment-to-DM flow, so you can see exactly what our audience does with a recommendation.

The fine print we're proud of

We only post things we genuinely love — if we wouldn't text a good friend about it, it doesn't go up. All partnerships are clearly disclosed. We turn down brands that don't fit our family.

One intentional choice you'll notice: our kids are the heart of every reel, but their faces stay off camera. You'll hear them, feel their chaos, and see the world through their eyes — and that authenticity is exactly why our audience trusts what we recommend.